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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation PDF




by F. Go : International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

ISBN : #0230279546 | Date : 2010-10-27

Description :

PDF-169e2 | The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets…. International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation


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Post-TV: Piracy, Cord-Cutting, and the Future of Television PDF




by Michael Strangelove : Post-TV: Piracy, Cord-Cutting, and the Future of Television

ISBN : #1442614528 | Date : 2015-03-24

Description :

PDF-2df3a | In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut the cord,” abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devasta… Post-TV: Piracy, Cord-Cutting, and the Future of Television


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Post-TV: Piracy, Cord-Cutting, and the Future of Television by by Michael Strangelove

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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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Kundenorientierung Innovationsprozess Kunden Hersteller Interaktion KonsumgBCtermA4rkten Betriebswirtschaftslehre PDF F2e45b8dc

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Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




by Christian Lüthje : Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824404982 | Date : 2012-08-01

Description :

PDF-74d56 | Der Autor entwickelt eine Methode zur Gestaltung einer Kunden-Hersteller-Interaktion, mit deren Hilfe die Kundenorientierung im Innovationsprozess sichergestellt werden kann…. Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) by by Christian Lüthje

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Architectures Business Systems Foundation Tomorrows PDF D4324be89

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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success PDF




: Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success

ISBN : #0849311616 | Date : 2001-10-30

Description :

PDF-35a2b | As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later ever… Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success


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Digitaler Darwinismus Stille Angriff GeschA4ftsmodell PDF 1806babfe

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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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[Pub.35ccu] Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF | by Ralf T. Kreutzer


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Handbook Research Interaction Technologies Collaboration PDF B4611cb41

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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) PDF




by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) by by Tatyana Dumova

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Social Media Marketing For Dummies PDF




by Shiv Singh : Social Media Marketing For Dummies

ISBN : #0470289341 | Date : 2009-10-26

Description :

PDF-29af1 | Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minut… Social Media Marketing For Dummies


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[Pub.29pqh] Social Media Marketing For Dummies PDF | by Shiv Singh


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Beat Crisis Quick Solutions Company PDF 87aee5802

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Beat the Crisis: 33 Quick Solutions for Your Company PDF




by Hermann Simon : Beat the Crisis: 33 Quick Solutions for Your Company

ISBN : #1441908226 | Date : 2009-12-11

Description :

PDF-29653 | Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations … Beat the Crisis: 33 Quick Solutions for Your Company


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Beat the Crisis: 33 Quick Solutions for Your Company by by Hermann Simon

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