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by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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by Jan-Benedict Steenkamp : Global Brand Strategy: World-wise Marketing in the Age of Branding

ISBN : #1349949930 | Date : 2017-01-04

Description :

PDF-073ac | Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home mar… Global Brand Strategy: World-wise Marketing in the Age of Branding


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by John Kretschmer : At the Mercy of the Sea: The True Story of Three Sailors in a Caribbean Hurricane

ISBN : # | Date : 2013-12-19

Description :

PDF-e25ed | “The tale of Carl Wake and the hurricane that was waiting for him goes straight to the heart of the greatest sea stories: they are not about man against the sea, but man against himself. John Kretschmer’s audiobook is as perfectly shaped and flawlessly written as such a story can be. In addition to being the best depiction I have ever listened to of what it is like to be inside a hurricane at sea,… At the Mercy of the Sea: The True Story of Three Sailors in a Caribbean Hurricane


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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science) PDF




by Stephanie Hintze : Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

ISBN : #3319113755 | Date : 2014-12-27

Description :

PDF-720ff | ​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical facto… Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)


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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF




by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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by Susan, CA Sweeney : The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business

ISBN : #1885068603 | Date : 2001-01

Description :

PDF-0310d | Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business’s existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking… The E-Business Formula for Success: How to Select the Right Model, Web Site Design, and Promotion Strategy for Your E-Business


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: Applying Qualitative Methods to Marketing Management Research

ISBN : #1403916608 | Date : 2003-12-16

Description :

PDF-40dd7 | Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketi… Applying Qualitative Methods to Marketing Management Research


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by Andrea Weckerle : Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech)

ISBN : #0789750244 | Date : 2013-02-23

Description :

PDF-2c17e | Re-civilize Life Online!   PROVEN Conflict Management and Prevention for Social Media and the Web   Ever seem like the Web is just one big screaming match? Ever feel like you’re refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? That’s not good for your goals—or your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you cou… Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech)


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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF




by Barbara Streibel : Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)

ISBN : #0071498311 | Date : 2007-08-15

Description :

PDF-ac5b2 | RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you’ll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meetin… Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)


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by William B. Rouse : Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)

ISBN : #0471559040 | Date : 1992-05

Description :

PDF-b62f3 | The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace,… Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)


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by Slava Gomzin : Bitcoin for Nonmathematicians: Exploring the Foundations of Crypto Payments

ISBN : #1627341315 | Date : 2016-03-01

Description :

PDF-cf730 | It’s thoughtless to start using something you don’t trust. It’s difficult to start trusting something you don’t understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin is different from other payment systems, and why we can trust cryptocurrencies. The book compares bitcoin with its predecessors and competitors, and demonstrates the benefits of cryptocurre… Bitcoin for Nonmathematicians: Exploring the Foundations of Crypto Payments


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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by Di-Anne Di Re : Expose Yourself: Business Guide to Public Communication

ISBN : #0979147697 | Date : 2012-09-01

Description :

PDF-f6c1a | The Expose Yourself Business Guide to Public Communication will help you enjoy new confidence and prosperity as you begin to promote your business more effectively. Communication has changed drastically over the years, so it’s critical to learn how to fully develop your business communication plan and leverage the new technology to your advantage. You will gain a thorough understanding of effectiv… Expose Yourself: Business Guide to Public Communication


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by BusinessNews Publishing : Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book

ISBN : # | Date : 2016-07-20

Description :

PDF-0a635 | The must-read summary of Guy Kawasaki and Peg Fitzpatrick’s book: “The Art of Social Media: Power Tips for Power Users”. This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick’s book “The Art of Social Media” explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so i… Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book


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by Ralf T. Kreutzer : Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)

ISBN : #3658068884 | Date : 2014-09-24

Description :

PDF-d3979 | Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positive Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Maßnahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für „i… Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)


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